To send an article by email marketing, follow these steps:
1. Select the article: Select the article you want to email. Make sure it is a relevant and useful article for your target audience.
2. Create an email template: Create an email template that is attractive and professional. Make sure the template reflects your brand image and has a clean, easy-to-read design.
Personalize the email: Personalize the email to suit your subscribers. Use their name in the salutation and segment your email list to send the email to subscribers who are more likely to be interested in the topic.
4. Include the article: Include the article in the email. You can copy and paste the content directly into the email or you can use a link so that subscribers can click and read the article on your website. Make sure the article looks attractive in the email and is easy to read.
Add images and/or videos: Add images and/or videos related to the article to make the email more attractive and visual. Images and videos can also help increase subscriber engagement.
Include a call to action (CTA): Include a call to action in the email to let subscribers know what they should do after reading the article. It can be an invitation to comment on the blog, share on social networks, download an additional resource, among others.
Test the email: Before sending the email, make sure it looks good on different devices and browsers. You can also send a test email to yourself and some colleagues to make sure everything looks and works correctly.
Send the email: Once you have reviewed and tested the email, send it to your email list. Make sure the subject line of the email is attractive so that subscribers will want to open and read the email.
By following these steps, you can effectively email an article to your subscribers and increase engagement and traffic to your website.